Posted by Hello Cool World

Give Something Big

05 May 2016

Give Something Big

Project Description

After a successful Take Back the Day tribute card campaign for Mother's Day, Inter Pares returned to us for the Christmas holiday season and we again managed the development and marketing of Give Something Big and its French counterpart, Emballez-vous! These campaigns featured 30-second video PSAs and a Flash-based “Do-It-Yourself” engine so donors could create their own animated, musical e-cards. We also held promotional online contests to spread awareness.