Posted by Hello Cool World Media

Safe Vibe

06 October 2014

Safe Vibe

Project Description

Safe Vibe was a campaign launched by WAVAW during the 2010 Olympics in Vancouver to draw attention to the problem of predator sexual assaults in bars and night clubs. Using research about activating bystanders and a strategy to deflect victim blaming, we created catchy slogans empasizing our right to party safely: "Keep the vibe, fight the crime." The campaign included an outreach component where volunteers hit the streets at night to hand out materials and spread the word. We also produced a short video and campaign website.